PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MCDONALD’S ARION MALL RAWAMANGUN (SURVEI PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA)
| Main Author: | MELIALA, AMELIA CAROLIN |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
|
| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/9205/1/Cover.pdf http://repository.fe.unj.ac.id/9205/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9205/3/Chapter1.pdf http://repository.fe.unj.ac.id/9205/4/Chapter2.pdf http://repository.fe.unj.ac.id/9205/5/Chapter3.pdf http://repository.fe.unj.ac.id/9205/6/Chapter4.pdf http://repository.fe.unj.ac.id/9205/7/Bibliography.pdf http://repository.fe.unj.ac.id/9205/ |
| ctrlnum |
9205 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/9205/</relation><title>PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN
PADA MCDONALD’S ARION MALL RAWAMANGUN (SURVEI
PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA)</title><creator>MELIALA, AMELIA CAROLIN</creator><subject>Perdagangan, Komunikasi, Transportasi (Commerce, Communications, Transportation)</subject><subject>Perdagangan (Commerce, Trade)</subject><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Layanan Kantor (Office Services)</subject><description>Amelia Carolin Meliala. 1702517044. The Influence of Location on Purchase
Decisions of McDonald’s Arion Mall Rawamangun (Study on Students of
Universitas Negeri Jakarta). Marketing Management Study Program DIII. Faculty
of Economics. State University of Jakarta.
The purpose of this scientific assignment are : 1) Knowing about location and
purchase decision of McDonald's Arion Mall Rawamangun (2) Knowing how much
influence the location of purchasing decisions on McDonald's Arion Mall
Rawamangun. In this research the data were collected by spreading a questionnaires.
The sample used was 180 respondents who have made purchases at McDonald's Arion
Mall Rawamangun. The data analysis methods that are used are descriptive statistics
analysis and simple linear regression analysis. The author used SPSS program version
25 to process the data resource. From the results of this research it can be seen that
location variable influence the purchasing decision. this is indicated by the r square
value of 0,475 ( 47,5 %).
Keywords: Location, Purchase Decision, Mc Donald’s Arion Mall Rawamangun.</description><date>2020</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9205/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9205/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9205/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9205/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9205/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9205/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/9205/7/Bibliography.pdf</identifier><identifier> MELIALA, AMELIA CAROLIN (2020) PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA MCDONALD’S ARION MALL RAWAMANGUN (SURVEI PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>9205</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
MELIALA, AMELIA CAROLIN |
| title |
PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN
PADA MCDONALD’S ARION MALL RAWAMANGUN (SURVEI
PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA) |
| publishDate |
2020 |
| topic |
Perdagangan Komunikasi Transportasi (Commerce Communications Transportation) Perdagangan (Commerce Trade) Manajemen (Management and Auxiliary Service) Layanan Kantor (Office Services) |
| url |
http://repository.fe.unj.ac.id/9205/1/Cover.pdf http://repository.fe.unj.ac.id/9205/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/9205/3/Chapter1.pdf http://repository.fe.unj.ac.id/9205/4/Chapter2.pdf http://repository.fe.unj.ac.id/9205/5/Chapter3.pdf http://repository.fe.unj.ac.id/9205/6/Chapter4.pdf http://repository.fe.unj.ac.id/9205/7/Bibliography.pdf http://repository.fe.unj.ac.id/9205/ |
| contents |
Amelia Carolin Meliala. 1702517044. The Influence of Location on Purchase
Decisions of McDonald’s Arion Mall Rawamangun (Study on Students of
Universitas Negeri Jakarta). Marketing Management Study Program DIII. Faculty
of Economics. State University of Jakarta.
The purpose of this scientific assignment are : 1) Knowing about location and
purchase decision of McDonald's Arion Mall Rawamangun (2) Knowing how much
influence the location of purchasing decisions on McDonald's Arion Mall
Rawamangun. In this research the data were collected by spreading a questionnaires.
The sample used was 180 respondents who have made purchases at McDonald's Arion
Mall Rawamangun. The data analysis methods that are used are descriptive statistics
analysis and simple linear regression analysis. The author used SPSS program version
25 to process the data resource. From the results of this research it can be seen that
location variable influence the purchasing decision. this is indicated by the r square
value of 0,475 ( 47,5 %).
Keywords: Location, Purchase Decision, Mc Donald’s Arion Mall Rawamangun. |
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IOS5140.9205 |
| institution |
Universitas Negeri Jakarta |
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257 |
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library:university library |
| library |
PBE Fakultas Ekonomi Universitas Negeri Jakarta |
| library_id |
903 |
| collection |
Repository Fakultas Ekonomi Universitas Negeri Jakarta |
| repository_id |
5140 |
| city |
JAKARTA TIMUR |
| province |
DKI JAKARTA |
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1 |
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IOS5140 |
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2020-10-16T00:07:19Z |
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2020-10-16T00:07:19Z |
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dc |
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1686312905035743232 |
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17.538404 |