PENGARUH PERCEIVED VALUE DAN FREE MENTALITY TERHADAP WILLINGNESS TO PAY MELALUI ATTITUDE TOWARDS PAYING PADA LAYANAN NETFLIX
| Main Author: | WICHAKSONO, BAYU AJIE |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2020
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/8915/1/Cover.pdf http://repository.fe.unj.ac.id/8915/2/Chapter1.pdf http://repository.fe.unj.ac.id/8915/3/Chapter2.pdf http://repository.fe.unj.ac.id/8915/4/Chapter3.pdf http://repository.fe.unj.ac.id/8915/5/Chapter4.pdf http://repository.fe.unj.ac.id/8915/6/Chapter5.pdf http://repository.fe.unj.ac.id/8915/7/Bibliography.pdf http://repository.fe.unj.ac.id/8915/ |
Daftar Isi:
- Bayu Ajie Wichaksono, 2020: The Effect of Perceived Value and Free Mentality on Willingness to Pay through Attitude towards Paying on Netflix Services. Thesis, Jakarta: S1 Management Study Program, Faculty of Economics, Jakarta State University. The purpose of this study are: 1) To determine the effect of perceived value on Netflix customer willingness to pay, 2) To determine the effect of perceived value on Netflix customers 'attitude towards paying, 3) To determine the effect of free mentality on Netflix customers' attitude towards paying attitude, 4) To determine the effect of attitude towards paying on Netflix customers' willingness to pay. The data collection method uses a survey method with an instrument in the form of a questionnaire. The object of this study is 200 respondents who have used and subscribed to the Netflix video streaming service. Data analysis uses SEM (Structural Equation Model) from AMOS version 22 software to process and analyze research data. Keywords: Perceived Value, Free Mentality, Attitude towards Paying, Willingness to Pay, Netflix, SEM.