PENGARUH ELECTRONIC WORD-OF-MOUTH DAN COUNTRY IMAGE TERHADAP PURCHASE INTENTION PADA PRODUK SMARTPHONE ASUS Survey pada: Pengunjung ITC Roxy Mas
| ctrlnum |
8601 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/8601/</relation><title>PENGARUH ELECTRONIC WORD-OF-MOUTH DAN COUNTRY IMAGE
TERHADAP PURCHASE INTENTION PADA PRODUK SMARTPHONE 
ASUS 
Survey pada: Pengunjung ITC Roxy Mas</title><creator>RAHAYU, INDAH SARI</creator><subject>Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)</subject><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Layanan Kantor (Office Services)</subject><subject>Perikalanan (Advertising)</subject><description>Indah Sari Rahayu, 2019; The Effect of Electronic Word-Of-Mouth (E-Wom)
and Country Image on Purchase Intention of Smartphone ASUS. Thesis, 
Jakarta: Marketing Management Concentration, Study Program S1
Management, Faculty of Economics, State University of Jakarta. Counselor 
Team: Setyo Ferry Wibowo, SE., M.Si & Ika Febrilia, S.E, M.M
The purpose of this research are to determine whether the effect of electronic 
word-of-mouth on purchase intention and the effect of country image on purchase
intention of consumers to smartphone ASUS. Methods ofdata collection using 
survey method with the instrument in the form of questionnaire. The sample of this
study are 150 respondents who visitor of ITC Roxy Mas Mall and have intention
to purchase ASUS smartphone. Technical analysis of data using SPSS version 22 
to process and analyze results of data research. The results of this study are
electronic word-of-mouth are positively and significantly effects to purchase 
Intention and country image are positively and significantly effects to purchase
Intention 
Keywords: Electronic Word-Of-Mouth (E-Wom), Country Image, Purchase
Intention, Smartphone, ASUS.</description><date>2019</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/7/Chapter5.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8601/8/Bibliography.pdf</identifier><identifier> RAHAYU, INDAH SARI (2019) PENGARUH ELECTRONIC WORD-OF-MOUTH DAN COUNTRY IMAGE TERHADAP PURCHASE INTENTION PADA PRODUK SMARTPHONE ASUS Survey pada: Pengunjung ITC Roxy Mas. S1 thesis, Universitas Negeri Jakarta. </identifier><recordID>8601</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
RAHAYU, INDAH SARI |
| title |
PENGARUH ELECTRONIC WORD-OF-MOUTH DAN COUNTRY IMAGE
TERHADAP PURCHASE INTENTION PADA PRODUK SMARTPHONE
ASUS
Survey pada: Pengunjung ITC Roxy Mas |
| publishDate |
2019 |
| topic |
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Manajemen (Management and Auxiliary Service) Layanan Kantor (Office Services) Perikalanan (Advertising) |
| url |
http://repository.fe.unj.ac.id/8601/1/Cover.pdf http://repository.fe.unj.ac.id/8601/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/8601/3/Chapter1.pdf http://repository.fe.unj.ac.id/8601/4/Chapter2.pdf http://repository.fe.unj.ac.id/8601/5/Chapter3.pdf http://repository.fe.unj.ac.id/8601/6/Chapter4.pdf http://repository.fe.unj.ac.id/8601/7/Chapter5.pdf http://repository.fe.unj.ac.id/8601/8/Bibliography.pdf http://repository.fe.unj.ac.id/8601/ |
| contents |
Indah Sari Rahayu, 2019; The Effect of Electronic Word-Of-Mouth (E-Wom)
and Country Image on Purchase Intention of Smartphone ASUS. Thesis,
Jakarta: Marketing Management Concentration, Study Program S1
Management, Faculty of Economics, State University of Jakarta. Counselor
Team: Setyo Ferry Wibowo, SE., M.Si & Ika Febrilia, S.E, M.M
The purpose of this research are to determine whether the effect of electronic
word-of-mouth on purchase intention and the effect of country image on purchase
intention of consumers to smartphone ASUS. Methods ofdata collection using
survey method with the instrument in the form of questionnaire. The sample of this
study are 150 respondents who visitor of ITC Roxy Mas Mall and have intention
to purchase ASUS smartphone. Technical analysis of data using SPSS version 22
to process and analyze results of data research. The results of this study are
electronic word-of-mouth are positively and significantly effects to purchase
Intention and country image are positively and significantly effects to purchase
Intention
Keywords: Electronic Word-Of-Mouth (E-Wom), Country Image, Purchase
Intention, Smartphone, ASUS. |
| id |
IOS5140.8601 |
| institution |
Universitas Negeri Jakarta |
| institution_id |
257 |
| institution_type |
library:university library |
| library |
PBE Fakultas Ekonomi Universitas Negeri Jakarta |
| library_id |
903 |
| collection |
Repository Fakultas Ekonomi Universitas Negeri Jakarta |
| repository_id |
5140 |
| city |
JAKARTA TIMUR |
| province |
DKI JAKARTA |
| shared_to_ipusnas_str |
1 |
| repoId |
IOS5140 |
| first_indexed |
2020-02-05T22:50:37Z |
| last_indexed |
2020-02-05T22:50:37Z |
| recordtype |
dc |
| _version_ |
1686312902873579520 |
| score |
17.538404 |