PENGARUH KEPEDULIAN LINGKUNGAN, PERSEPSI KUALITAS, DAN SIKAP TERHADAP MEREK TERHADAP NIAT PEMBELIAN PADA PRODUK IKEA
Daftar Isi:
- Emilia Nuralifta, 2019: The Effect of Environmental Concern, Perceived Quality and Brand Attitude towards Purchase Intention of IKEA’s Product. Thesis, Jakarta: Study Program of S1 Manajemen, Faculty of Economics, Universitas Negeri Jakarta. Advisory Team: Setyo Ferry Wibowo SE., M.Si and Andrian Haro S.Si., M.M. The purpose of this research are: 1) To determine positive and significant effect on environmental concern towards purchase intention of IKEA’s product, 2) To determine positive and significant effect on perceived quality towards purchase intention of IKEA’s product, 3) To determine positive and significant effect on brand attitude towards purchase intention of IKEA’s product. Methods of collecting data using survey methods with instruments in the form of questionnaires. The object of this study were 150 respondents who have not buy IKEA product. Data analysis using SPSS version 23 to process and analyze research data. Kata Kunci: Environmental Concern, Perceived Quality, Brand Attitude, Purchase Intention, IKEA, SPSS.