KEPUASAN DAN NIAT MENGUNJUNGI KEMBALI PENGUNJUNG KAWAH PUTIH CIWIDEY: FAKTORFAKTOR YANG MEMENGARUHI
Daftar Isi:
- Aditya Ahmad Fauzi, 2019: Satisfaction and Revisit Intention of Kawah Putih Ciwidey Visitors: Influence Factors. Thesis, Jakarta: Study Program S1 Management, Faculty of Economics, Universtias Negeri Jakarta. Counselor Team: Usep Suhud, M.Si., Ph.D & Shandy Aditya, BIB., MPBS The purposes of this research are to determine the influence of .perceived value on satisfaction, place attachment on satisfaction, destination image on satisfaction, satisfaction on revisit intention, perceived value on revisit intention, place attachment on revisit intention, destination image on revisit intention. The method of datas collection uses survey method with the instrument in the form of questionnaire. The samples of this study are 250 respondents who have visited Kawah Putih Ciwidey at least one time visit. Technical anlaysis of data uses factor analysis and SEM. The results of this study are, perceived value has positive influence on satisfaction and revisit intention, place attachment has positive influence on satisfaction and revisit intention. Destination image has positive influence on satisfaction and revisit intention. Satisfaction has positive influence on revisit intention. Kata kunci: Perceived Value, Place Attachment, Destination Image, Satisfaction, Revisit Intention, Volcano Tourism, Kawah Putih Ciwidey