PENGARUH PERSEPSI HARGA TERHADAP NIAT BELI SMARTPHONE XIAOMI (Survey Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)
| Main Author: | MELYORA, VINKA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/8198/1/Cover.pdf http://repository.fe.unj.ac.id/8198/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8198/3/Chapter1.pdf http://repository.fe.unj.ac.id/8198/4/Chapter2.pdf http://repository.fe.unj.ac.id/8198/5/Chapter3.pdf http://repository.fe.unj.ac.id/8198/6/Chapter4.pdf http://repository.fe.unj.ac.id/8198/7/Bibliography.pdf http://repository.fe.unj.ac.id/8198/ |
Daftar Isi:
- Vinka Melyora. 2019. 8223163161. Price Perception on Purchase Intention of Smartphone Xiaomi (Survey on Students of the Economics Faculty, Jakarta State University). DIII Marketing Management Study Program, Faculty of Economics, State University of Jakarta. This study aims to analyze the effect of price perceptions on purchase intentions on Xiaomi smartphone products. The data used in this study was collected from the results of questionnaires to 108 respondents who had bought Xiaomi smartphones. The sampling technique used is the probably sampling technique with a simple random sampling method. The data analysis technique uses descriptive analysis, hypothesis testing, and simple linear regression analysis. From the results of this study, it can be seen that the variable perceptions of prices affect purchase intention. This is indicated by the coefficient of determination (R2) of 0.708 (70.8%), while the remaining 0.292 (29.2%) is influenced by other variables. In this study it is known that the perception of prices has a significant influence on purchase intention. Thus, the results of this study are very relevant and supportive of variables with each other. Keywords: Price Perception, Purchase Intention, Smartphone Xiaomi.