PENGARUH PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI JEJARING SOSIAL INSTAGRAM (Survei pada Mahasiswa Universitas Negeri Jakarta)
| Main Author: | FAKHRI, FAKHRI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/8174/1/Cover.pdf http://repository.fe.unj.ac.id/8174/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8174/3/Chapter1.pdf http://repository.fe.unj.ac.id/8174/4/Chapter2.pdf http://repository.fe.unj.ac.id/8174/5/Chapter3.pdf http://repository.fe.unj.ac.id/8174/6/Chapter4.pdf http://repository.fe.unj.ac.id/8174/7/Bibliography.pdf http://repository.fe.unj.ac.id/8174/ |
| ctrlnum |
8174 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/8174/</relation><title>PENGARUH PERSEPSI RISIKO TERHADAP KEPUTUSAN
PEMBELIAN MELALUI JEJARING SOSIAL INSTAGRAM
(Survei pada Mahasiswa Universitas Negeri Jakarta)</title><creator>FAKHRI, FAKHRI</creator><subject>Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science)</subject><subject>Manajemen Perencanaan dan Strategik (Planning and Strategic Management)</subject><subject>Perikalanan (Advertising)</subject><description>Fakhri, 2019, 8223163054, “The Influence Of Risk Perception On Purchase
Decision through Social Network Instgram (Survey on students Universitas
Negeri Jakarta)”. DIII Marketing Management. Faculty of Economics. Universitas
Negeri Jakarta.
This research aims to: 1) know about the risk perception on Instagram 2) know
about purchase decision through social media Instagram 3) analyze the influence
of risk perception to purchase decision through social media Instagram. The
primary data were collected by questionnaires that was spreading to buyer a
product/service on Instagram. The subject of this research are students State
Universiy of Jakarta. The sampling technique in this research used non-probability
sampling with purposive sampling method.
The author used SPSS program version 25 to process the data resource. From
the result of this research, known that risk perception has influenced to purchase
decision. Which is showed by value of coefficient determination (r2) is 0,241
(24,1%) then it means that the rest is 0,759 (75,9%) explained by other variables.
In this research, also known that risk perception have positive and significant
influence to purchase decision. It can be showed by the value of thitung which is
higher than ttabel, 6,422 > 1,978.
Keyword: Risk Perception, Purchase Decision, Social Media, Instagram</description><date>2019</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8174/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8174/2/Table_Of_Contents.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8174/3/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8174/4/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8174/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8174/6/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8174/7/Bibliography.pdf</identifier><identifier> FAKHRI, FAKHRI (2019) PENGARUH PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN MELALUI JEJARING SOSIAL INSTAGRAM (Survei pada Mahasiswa Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>8174</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
FAKHRI, FAKHRI |
| title |
PENGARUH PERSEPSI RISIKO TERHADAP KEPUTUSAN
PEMBELIAN MELALUI JEJARING SOSIAL INSTAGRAM
(Survei pada Mahasiswa Universitas Negeri Jakarta) |
| publishDate |
2019 |
| topic |
Teknologi dan Ilmu-Ilmu Terapan (Technology and Applied Science) Manajemen Perencanaan dan Strategik (Planning and Strategic Management) Perikalanan (Advertising) |
| url |
http://repository.fe.unj.ac.id/8174/1/Cover.pdf http://repository.fe.unj.ac.id/8174/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8174/3/Chapter1.pdf http://repository.fe.unj.ac.id/8174/4/Chapter2.pdf http://repository.fe.unj.ac.id/8174/5/Chapter3.pdf http://repository.fe.unj.ac.id/8174/6/Chapter4.pdf http://repository.fe.unj.ac.id/8174/7/Bibliography.pdf http://repository.fe.unj.ac.id/8174/ |
| contents |
Fakhri, 2019, 8223163054, “The Influence Of Risk Perception On Purchase
Decision through Social Network Instgram (Survey on students Universitas
Negeri Jakarta)”. DIII Marketing Management. Faculty of Economics. Universitas
Negeri Jakarta.
This research aims to: 1) know about the risk perception on Instagram 2) know
about purchase decision through social media Instagram 3) analyze the influence
of risk perception to purchase decision through social media Instagram. The
primary data were collected by questionnaires that was spreading to buyer a
product/service on Instagram. The subject of this research are students State
Universiy of Jakarta. The sampling technique in this research used non-probability
sampling with purposive sampling method.
The author used SPSS program version 25 to process the data resource. From
the result of this research, known that risk perception has influenced to purchase
decision. Which is showed by value of coefficient determination (r2) is 0,241
(24,1%) then it means that the rest is 0,759 (75,9%) explained by other variables.
In this research, also known that risk perception have positive and significant
influence to purchase decision. It can be showed by the value of thitung which is
higher than ttabel, 6,422 > 1,978.
Keyword: Risk Perception, Purchase Decision, Social Media, Instagram |
| id |
IOS5140.8174 |
| institution |
Universitas Negeri Jakarta |
| institution_id |
257 |
| institution_type |
library:university library |
| library |
PBE Fakultas Ekonomi Universitas Negeri Jakarta |
| library_id |
903 |
| collection |
Repository Fakultas Ekonomi Universitas Negeri Jakarta |
| repository_id |
5140 |
| city |
JAKARTA TIMUR |
| province |
DKI JAKARTA |
| shared_to_ipusnas_str |
1 |
| repoId |
IOS5140 |
| first_indexed |
2019-09-04T21:36:40Z |
| last_indexed |
2020-01-06T02:53:53Z |
| recordtype |
dc |
| _version_ |
1686312901301764096 |
| score |
17.538404 |