PENGARUH POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA (Survei pada Mahasiswa/i di Universitas Negeri Jakarta)
ctrlnum |
8164 |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/8164/</relation><title>PENGARUH POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA (Survei pada Mahasiswa/i di Universitas Negeri Jakarta)</title><creator>PERDANA, BIMA SURYA</creator><subject>Akuntansi Biaya (Cost Accounting)</subject><subject>Manajemen Keuangan (Financial Management)</subject><subject>Perikalanan (Advertising)</subject><description>Bima Surya Perdana, 2019; The influence of Price Discount on Tokopedia
Purchase Decisions. (Survey on Student of Universitas Negeri Jakarta). DIII
Marketing Management Study Program. Management major. Faculty of
Economics. Universitas Negeri Jakarta.
This research aims to: 1) know the description of price discount and
Tokopedia consumer purchase decision. 2) know whether price discount has a
significant influence on Tokopedia purchase decision. The method used for data
collection is a spreading questionnaire. The sample used was 120 respondents
who had used Tokopedia in online shopping. The data analysis method used is
simple linear regression analysis. From the results of this research it can be seen
that the price discount variable influence the purchasing decision. this is
indicated by the r square value of 0.260 (26.0%). The author used SPSS program
version 25 to process the data resource.
Keyword: Discounts, Purchase Decision</description><date>2019</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/1/Cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/2/Table_Of_Contents.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/3/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/4/Chapter1.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/6/Chapter2.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/5/Chapter3.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/7/Chapter4.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/8164/8/Bibliography.pdf</identifier><identifier> PERDANA, BIMA SURYA (2019) PENGARUH POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA (Survei pada Mahasiswa/i di Universitas Negeri Jakarta). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>8164</recordID></dc>
|
language |
eng |
format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
author |
PERDANA, BIMA SURYA |
title |
PENGARUH POTONGAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TOKOPEDIA (Survei pada Mahasiswa/i di Universitas Negeri Jakarta) |
publishDate |
2019 |
topic |
Akuntansi Biaya (Cost Accounting) Manajemen Keuangan (Financial Management) Perikalanan (Advertising) |
url |
http://repository.fe.unj.ac.id/8164/1/Cover.pdf http://repository.fe.unj.ac.id/8164/2/Table_Of_Contents.pdf http://repository.fe.unj.ac.id/8164/3/Chapter2.pdf http://repository.fe.unj.ac.id/8164/4/Chapter1.pdf http://repository.fe.unj.ac.id/8164/6/Chapter2.pdf http://repository.fe.unj.ac.id/8164/5/Chapter3.pdf http://repository.fe.unj.ac.id/8164/7/Chapter4.pdf http://repository.fe.unj.ac.id/8164/8/Bibliography.pdf http://repository.fe.unj.ac.id/8164/ |
contents |
Bima Surya Perdana, 2019; The influence of Price Discount on Tokopedia
Purchase Decisions. (Survey on Student of Universitas Negeri Jakarta). DIII
Marketing Management Study Program. Management major. Faculty of
Economics. Universitas Negeri Jakarta.
This research aims to: 1) know the description of price discount and
Tokopedia consumer purchase decision. 2) know whether price discount has a
significant influence on Tokopedia purchase decision. The method used for data
collection is a spreading questionnaire. The sample used was 120 respondents
who had used Tokopedia in online shopping. The data analysis method used is
simple linear regression analysis. From the results of this research it can be seen
that the price discount variable influence the purchasing decision. this is
indicated by the r square value of 0.260 (26.0%). The author used SPSS program
version 25 to process the data resource.
Keyword: Discounts, Purchase Decision |
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IOS5140.8164 |
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Universitas Negeri Jakarta |
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257 |
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library:university library |
library |
PBE Fakultas Ekonomi Universitas Negeri Jakarta |
library_id |
903 |
collection |
Repository Fakultas Ekonomi Universitas Negeri Jakarta |
repository_id |
5140 |
city |
JAKARTA TIMUR |
province |
DKI JAKARTA |
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1 |
repoId |
IOS5140 |
first_indexed |
2019-09-04T21:36:40Z |
last_indexed |
2020-01-06T02:53:53Z |
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17.538404 |