FAKTOR-FAKTOR NIAT MENGUNJUNGI KEMBALI LAVA TOUR YOGYAKARTA PENCARIAN HAL BARU, RESIKO YANG DIRASAKAN, CITRA AFEKTIVE, CITRA KOGNITIVE, KEPUASAAN WISATAWAAN
Daftar Isi:
- Febri Setiawan, 2019; Rediscovering Jeep Lava Tour Yogyakarta Factors:? Thesis, Jakarta: Business Administration Education Study Program, Faculty of Economics, Jakarta State University. Advisory Team: Usep Suhud, M.Sc, Ph.D & Dra Dientje Griandini MP.d The purpose of this study is to study the effect of the search for new things on tourist satisfaction, consider the importance of affective images, perceived risks to cognitive images, affective images of customer satisfaction, affective images of expectations, returns, most satisfaction on tourist satisfaction, and cognitive imagery towards the intention of a return visit. The data collection method uses a survey method with instruments using a questionnaire. This study uses a sample of 218 respondents with criteria that follow the Jeep Lava Tour. Data analysis techniques using SPSS version 22 and AMOS version 22 to process and analyze research data. The results showed the significance of the perceived risk of affective imagery and the perceived risk of cognitive imagery. Not important. Looking for new things about tourist satisfaction, affective images of returning intentions, tourist satisfaction with returning intentions, cognitive images of tourist satisfaction, and cognitive images of returning goals. Keywords: Search for new things, risks received, affective imagery, cognitive imagery, tourist satisfaction, and return visit intention