PENGARUH EVALUASI MEREK DAN KEPERCAYAAN TERHADAP LOYALITAS MEREK PADA APLIKASI PEGIPEGI (Survei Pada Pengunjung Mall Kota Kasablanka)
Daftar Isi:
- The purpose of this study was to determine the positive effects: 1) brand evaluation has an effect on brand loyalty; 2) brand evaluation of trust; 3) trust in Pegipegi application brand loyalty. The data collection method uses a survey method with an instrument in the form of a questionnaire. The object of this research is 200 respondents who have not used and have used the Pegipegi online travel application service. Technical data analysis uses SEM to process and analyze research data. The results of the study show that: 1) brand evaluation has a positive effect on brand loyalty; 2) brand evaluation has a positive effect on trust; 3) trust has a positive effect on Pegipegi application brand loyalty.