ANALISIS PENGARUH E-SERVICE QUALITY DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN PELANGGAN LAZADA
Daftar Isi:
- This purpose of this study are: 1) determine the effect of e-service quality on customer satisfaction, 2) deterimine the effect of trust on customer satisfaction, 3) determine the effect of e-service quality on repurchase intention, 4) determine the effect of trust on repurchase intention. 5) determine the effect of customer satisfaction on repurchase intention, 6) determine the effect of e-service quality on repurchase intention through customer satisfaction, 7) determine the effect of trust on repurchase intention through customer satisfaction. Methods of data collection using primary data that is questionnaire. The number of samples in this study are 250 respondents. Data analysis in this study using software SPSS version 24, and SEM analysis method using Lisrel version 8.7. The result show that all hypothesis in this study accepted with t-value ≥ 1.967.