PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK (Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur)
| Main Author: | Edwin, Bonardo |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/6297/1/cover.pdf http://repository.fe.unj.ac.id/6297/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6297/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6297/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6297/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6297/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6297/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6297/ |
| ctrlnum |
6297 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/6297/</relation><title>PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK 
(Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur)</title><creator>Edwin, Bonardo</creator><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Manajemen Umum (General Management)</subject><description>This research is analyze the influence of brand trust on customer
loyalty of Gojek. The data which is used in this research is primary data,
collected from spreading one hundred questionnaires to Gojek’s customers.
This research use purposive sampling and linier regression analysis in
cultivating data. From the result of this research, known that brand trust
influence to customer loyalty. Which is showing by value of R Square is 0.326
(32,6%), while 0.674 (67,4%) is influence by other factors. In this research,
also known that brand trust have most positive and significant influence to
customer loyalty. Thus, the result of the research is relevant and at the same
time supports the theory of buying decision.</description><date>2018</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6297/1/cover.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6297/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6297/3/Chapter%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6297/4/Chapter%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6297/5/Chapter%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6297/6/Chapter%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6297/7/Bibiliography.pdf</identifier><identifier> Edwin, Bonardo (2018) PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK (Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>6297</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Edwin, Bonardo |
| title |
PENGARUH KEPERCAYAAN MEREK TERHADAP LOYALITAS PELANGGAN GOJEK
(Survei pada Pelanggan GOJEK di Mall Cipinang Indah, Jakarta Timur) |
| publishDate |
2018 |
| topic |
Manajemen (Management and Auxiliary Service) Manajemen Umum (General Management) |
| url |
http://repository.fe.unj.ac.id/6297/1/cover.pdf http://repository.fe.unj.ac.id/6297/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6297/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6297/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6297/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6297/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6297/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6297/ |
| contents |
This research is analyze the influence of brand trust on customer
loyalty of Gojek. The data which is used in this research is primary data,
collected from spreading one hundred questionnaires to Gojek’s customers.
This research use purposive sampling and linier regression analysis in
cultivating data. From the result of this research, known that brand trust
influence to customer loyalty. Which is showing by value of R Square is 0.326
(32,6%), while 0.674 (67,4%) is influence by other factors. In this research,
also known that brand trust have most positive and significant influence to
customer loyalty. Thus, the result of the research is relevant and at the same
time supports the theory of buying decision. |
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IOS5140.6297 |
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Universitas Negeri Jakarta |
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257 |
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library:university library |
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PBE Fakultas Ekonomi Universitas Negeri Jakarta |
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903 |
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Repository Fakultas Ekonomi Universitas Negeri Jakarta |
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5140 |
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JAKARTA TIMUR |
| province |
DKI JAKARTA |
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1 |
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IOS5140 |
| first_indexed |
2019-05-08T07:40:06Z |
| last_indexed |
2019-05-08T07:40:06Z |
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dc |
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1686312890235092992 |
| score |
17.538404 |