ctrlnum 6295
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/6295/</relation><title>PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan)</title><creator>Rhesa, Pramudita Sakti Bawana</creator><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Manajemen Umum (General Management)</subject><description>This research is analyze the influence of brand image to brand loyalty IndiHome&#xD; product. The data which is used in this research is primary data, collected from&#xD; spreading one hundred twenty nine questionnaires to IndiHome&#x2019;s consumers. This&#xD; research use non-probability sampling and linier regression analysis in&#xD; cultivating data. From the result of this research, known that brand&#xD; imageinfluence to brand loyalty. Which is showing by value of R Square is 0,915&#xD; (91,5%), while 8.5% is influence by other factors. In this research, also known&#xD; that brand image have most positive and significant influence to brand loyalty.&#xD; Thus, the result of the research is relevant and at the same time supports the&#xD; theory of brand loyalty.</description><date>2018</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/1/COVER.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/3/Chapter%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/4/Chapter%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/5/Chapter%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/6/Chapter%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/7/Bibiliography.pdf</identifier><identifier> Rhesa, Pramudita Sakti Bawana (2018) PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>6295</recordID></dc>
language eng
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author Rhesa, Pramudita Sakti Bawana
title PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan)
publishDate 2018
topic Manajemen (Management and Auxiliary Service)
Manajemen Umum (General Management)
url http://repository.fe.unj.ac.id/6295/1/COVER.pdf
http://repository.fe.unj.ac.id/6295/2/Table_Of_Content.pdf
http://repository.fe.unj.ac.id/6295/3/Chapter%20I.pdf
http://repository.fe.unj.ac.id/6295/4/Chapter%20II.pdf
http://repository.fe.unj.ac.id/6295/5/Chapter%20III.pdf
http://repository.fe.unj.ac.id/6295/6/Chapter%20IV.pdf
http://repository.fe.unj.ac.id/6295/7/Bibiliography.pdf
http://repository.fe.unj.ac.id/6295/
contents This research is analyze the influence of brand image to brand loyalty IndiHome product. The data which is used in this research is primary data, collected from spreading one hundred twenty nine questionnaires to IndiHome’s consumers. This research use non-probability sampling and linier regression analysis in cultivating data. From the result of this research, known that brand imageinfluence to brand loyalty. Which is showing by value of R Square is 0,915 (91,5%), while 8.5% is influence by other factors. In this research, also known that brand image have most positive and significant influence to brand loyalty. Thus, the result of the research is relevant and at the same time supports the theory of brand loyalty.
id IOS5140.6295
institution Universitas Negeri Jakarta
institution_id 257
institution_type library:university
library
library PBE Fakultas Ekonomi Universitas Negeri Jakarta
library_id 903
collection Repository Fakultas Ekonomi Universitas Negeri Jakarta
repository_id 5140
city JAKARTA TIMUR
province DKI JAKARTA
shared_to_ipusnas_str 1
repoId IOS5140
first_indexed 2019-05-08T07:40:06Z
last_indexed 2019-05-08T07:40:06Z
recordtype dc
_version_ 1686312890228801536
score 17.538404