PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan)
Main Author: | Rhesa, Pramudita Sakti Bawana |
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Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2018
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Subjects: | |
Online Access: |
http://repository.fe.unj.ac.id/6295/1/COVER.pdf http://repository.fe.unj.ac.id/6295/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6295/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6295/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6295/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6295/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6295/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6295/ |
ctrlnum |
6295 |
---|---|
fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.fe.unj.ac.id/6295/</relation><title>PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan)</title><creator>Rhesa, Pramudita Sakti Bawana</creator><subject>Manajemen (Management and Auxiliary Service)</subject><subject>Manajemen Umum (General Management)</subject><description>This research is analyze the influence of brand image to brand loyalty IndiHome
product. The data which is used in this research is primary data, collected from
spreading one hundred twenty nine questionnaires to IndiHome’s consumers. This
research use non-probability sampling and linier regression analysis in
cultivating data. From the result of this research, known that brand
imageinfluence to brand loyalty. Which is showing by value of R Square is 0,915
(91,5%), while 8.5% is influence by other factors. In this research, also known
that brand image have most positive and significant influence to brand loyalty.
Thus, the result of the research is relevant and at the same time supports the
theory of brand loyalty.</description><date>2018</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/1/COVER.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/2/Table_Of_Content.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/3/Chapter%20I.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/4/Chapter%20II.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/5/Chapter%20III.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/6/Chapter%20IV.pdf</identifier><type>Book:Book</type><language>eng</language><identifier>http://repository.fe.unj.ac.id/6295/7/Bibiliography.pdf</identifier><identifier> Rhesa, Pramudita Sakti Bawana (2018) PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan). D3 thesis, Universitas Negeri Jakarta. </identifier><recordID>6295</recordID></dc>
|
language |
eng |
format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
author |
Rhesa, Pramudita Sakti Bawana |
title |
PENGARUH CITRA MEREK TERHADAP LOYALITAS MEREK INDIHOME (Survei Pada Pelanggan IndiHome Triple Play Di Rumah Susun Cipinang Besar Selatan) |
publishDate |
2018 |
topic |
Manajemen (Management and Auxiliary Service) Manajemen Umum (General Management) |
url |
http://repository.fe.unj.ac.id/6295/1/COVER.pdf http://repository.fe.unj.ac.id/6295/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6295/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6295/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6295/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6295/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6295/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6295/ |
contents |
This research is analyze the influence of brand image to brand loyalty IndiHome
product. The data which is used in this research is primary data, collected from
spreading one hundred twenty nine questionnaires to IndiHome’s consumers. This
research use non-probability sampling and linier regression analysis in
cultivating data. From the result of this research, known that brand
imageinfluence to brand loyalty. Which is showing by value of R Square is 0,915
(91,5%), while 8.5% is influence by other factors. In this research, also known
that brand image have most positive and significant influence to brand loyalty.
Thus, the result of the research is relevant and at the same time supports the
theory of brand loyalty. |
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Universitas Negeri Jakarta |
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JAKARTA TIMUR |
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2019-05-08T07:40:06Z |
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17.538404 |