PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUASAAN KONSUMEN PRODUK LAPTOP MEREK ACER (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Jakarta)
| Main Author: | Timoty, Patrick Parlinggoman |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/6293/1/Cover.pdf http://repository.fe.unj.ac.id/6293/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6293/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6293/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6293/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6293/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6293/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6293/ |
Daftar Isi:
- This research is analyze the influence of brand trust to customer satisfaction laptop of Acer. The data which is is used in this reseacrh is primary data, collected from spreading eighty five questtionnaires to laptop of Acer’s customers. Thus reseacrh use purposive sampling and linear regression analysis in cultivating data. From the result of this research, know that brand trust influence to customer satisfaction. Which is showing by value of R Square is 0,439 (43,9), while 0,561 (56.1%) is influence by other factors. In this research also known that brand trust have positive and significant influence to customer satisfaction. Thus, the result of the reseacrh is relevant and at the same time support the teory of customer satisfaction.