PENGARUH PERSEPSI RISIKO TERHADAP KEPERCAYAAN PELANGGAN PT. INDOSAT OOREDOO (Survei Pada Pelanggan Indosat Pengunjung Mall Grand Metropolitan Bekasi Selatan)
| Main Author: | Ario, Bimo P H |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/6291/1/COVER.pdf http://repository.fe.unj.ac.id/6291/2/Table_Of_Content.pdf http://repository.fe.unj.ac.id/6291/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/6291/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/6291/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/6291/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/6291/7/Bibiliography.pdf http://repository.fe.unj.ac.id/6291/ |
Daftar Isi:
- This research is analyze the influence of perceive risk to consumer trust Indosat product. The data which is used in this research is primary data. Collected from spreading one hundred questionnaires to Indosat consumers. This research use non-probability sampling and linier regression analysis in cultivating data. From the showing by value of R Square is 0,046 (4,6%), while 0,954 (95,4%) is influence by other factors. In this research, also known that perceive risk have most negative and significant influence to consumer trust. Thus, the result of the research is relevant and at the same time supports the theory of consumer trust.