PENGARUH KEPEDULIAN LINGKUNGAN DAN SIKAP KONSUMEN PADA PRODUK RAMAH LINGKUNGAN TERHADAP NIAT PEMBELIAN PRODUK RAMAH LINGKUNGAN TUPPERWARE DI JAKARTA
Daftar Isi:
- Muhammad Fichy, 2018; The Impact of Environmental Concern and Consumer Attitude of Green Products toward Green Purchase Intention of Tupperware in Jakarta. Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, S.E, M.Si & Agung Kresnamurti Rivai P, S.T, M.M. The purpose of this research are: 1) To know whether environmental concern influence to green purchase intention on Tupperware’s green product. 2) To know whether consumer attitude influence to green purchase intention on on Tupperware’s green product. Methods of data collection using survey method with the instrument in the form of questionnaire. The object of this study is 200 respondents who do not have and use the Tupperware’s green product. Technical data analysis using SPSS version 22 to process and analyze data research results. With the result of 16,747 showing environmental concern influencing green purchase intention Tupperware’s Green Product, and result of 6,925 show that consumer attitude influences green purchase intention Tupperware’s Green Product. Keywords: Environmental Concern, Consumer Attitude, Green Purchase Intention, Tupperware.