ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA MAHASISWA PENGGUNA PRODUK TELEPON SELULER XIAOMI DI UNIVERSITAS NEGERI JAKARTA)
Daftar Isi:
- MUAHMMAD LUTFI MAULANA. Analysis of effect of price perception, product quality and promotion to purchase decision (study on student users of cellular xiaomi phone products in jakarta state university). Faculty of economic. jakarta state university. This research is a survey research on student of Xiaomi mobile phone user at Jakarta State University. This research takes the title: "Analysis of Influence of Price Perception, Product Quality, and Promotion on Purchasing Decision (Study on Student of Xiaomi Mobile User at Jakarta State University)". The purpose of this research is to know and analyze the influence of price perception, product quality, and promotion to purchasing decision. Population in this research is student of State University of Jakarta. The number of respondents taken in this research is 100 respondents. Purposive sampling method is used to determine the respondent. Based on the results of research and data analysis using multiple regression analysis shows that: 1. Price perceptions have a positive effect on purchasing decisions. 2. Product quality positively affects the purchasing decision. 3. Promotion positively affects the purchasing decision. The implication of the above conclusion is that Xiaomi has included smartphone smartphone that can help the daily life and the company needs to improve the product quality by maintaining the current quality and even improve its quality, this can push back the purchasing decision level on Xiaomi . Keywords: Price Perception, Product Quality, Promotion and Purchase Decision