PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA BOLT! DI JAKARTA
Daftar Isi:
- ABSTRACT MEILIANA WAHIDA. The Impact of Product Quality, Price, and Service Quality Toward Customer Satisfaction BOLT! In Jakarta. Faculty of Economics, Universitas Negeri Jakarta in 2016. This research aims to determine: (1) the impact of product quality to customer satisfaction BOLT! in Jakarta, (2) the impact of price on consumer satisfaction BOLT! in Jakarta, and (3) the impact of service quality on customer satisfaction BOLT! in Jakarta. The methodology used in research is survey. The population in this research are all customers of BOLT! users in Jakarta. The sampling technique using purposive sampling method with a sample size of 200 people who has the use bolt! at least for 3 months. The technique of collecting data using questionnaires that have been tested for validity and reliability. Data analysis techniques used to answer the hypothesis is multiple regression. The results showed that: (1) There is a positive effect product quality to customer satisfaction BOLT! in Jakarta, evidenced from t of 8.055 with a significance value of 0.000 <0.05 and a regression coefficient of 0.215, (2) there price positive effect on customer satisfaction BOLT! in Jakarta. It was proven that price variable research results obtained tvalue value of 9.864 with a significance value of 0.000 (0.000<0.05) and the regression coefficient has a positive value of 0.360, and (3) There is a positive effect of service quality on customer satisfaction BOLT! In Jakarta, evidenced from t value of 6.293 with a significance value of 0.000 <0.05 and a regression coefficient of 0.284. Keywords: product quality, price, service quality, customer satisfaction