PENGARUH SIKAP SEBAGAI FAKTOR MEDIATOR DARI PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP INTENSI PERILAKU PADA PENGGUNA APLIKASI OJEK ONLINE
Daftar Isi:
- ABSTRACT AFIF KHAIRI. The Influence of Attitude as a Mediator Factors of Perceived Usefulness and Perceived Ease of Use to Behavioral Intention on Taxibike Online Application Users. Faculty of Economics. Universitas Negeri Jakarta in 2016. The purpose of this study was to: (1) to test empirically the influence of perceived ease of use toward attitude an online taxibike users, (2) to test empirically the influence of perceived usefulness toward attitude an online taxibike users, (3) to test empirically the influence of perceived ease of use toward perceived usefulness an online taxibike users, (4) to test empirically the influence of perceived usefulness toward behavioral intention an online taxibike users, (5) to test empirically the influence of attitude toward behavioral intention an online taxibike users, (6) to test empirically the influence of perceived ease of use toward behavioral intention an online taxibike users. Methods of data collection using the survey method. The object of this research was 200 respondents who have use an online taxibike in Jakarta. Pilot studies were conducted to 50 respondent. The data analysis using SPSS version 19 and SEM (Structural Equation Modeling) AMOS version 22. The results of hypothesis testing showed: (1) variable perceived ease of use has a positive effect and significantly toward attitude, (2) variable perceived usefulness has a positive effect and significantly toward attitude, (3) variable perceived ease of use has a positive effect and significantly toward perceived usefulness, (4) variable perceived usefulness has a positive effect and significantly toward behavioral intention, (5) variable attitude has a positive effect and significantly toward behavioral intention, (6) variable perceived ease of use has a negative effect and not significantly toward behavioral intention. Fit model value with P of 0.224, CMIN/DF of 1.154, TLI of 0.988, CFI of 0.992 and RMSEA of 0.028 The results of this study useful for the online taxibike service provider, to make a better strategy in increasing behavioral intention to use taxibike online. Keyword: perceived usefulness, perceived ease of use, attitude, behavioral intention