PENGARUH GREEN ADVERTISING DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE INTENTION (PADA MOBIL DATSUN GO+ DI JAKARTA)
Daftar Isi:
- M. Fakhri Rafii Rasyid, 2017; The Impact of Green Advertising and Green Perceived Quality toward Green Purchase Intention (On Datsun Go+ Car at Jakarta). Skripsi, Jakarta: Marketing Management Concentration, Management Study Program, Department of Management, Faculty of Economics, State University of Jakarta. Advisory: Setyo Ferry Wibowo, M.Si & Dra. Basrah Saidani M.Si. The purpose of this research are: 1) To know whether green advertising effect on green purchase intention on car Datsun Go +. 2) To know whether green perceived quality influence to green purchase intention on car Datsun Go + Methods of data collection using survey method with the instrument in the form of questionnaire. The object of this study is 200 respondents who do not have and know the car Datsun Go +. Technical data analysis using SPSS version 22 to process and analyze data research results. With the result of 8,334 showing green advertising influencing green purchase intention Datsun Go + And result of 5,752 show that green perceived quality influences green purchase intention. Keywords: Green Advertising, Green Perceived Quality, Green Purchase, Datsun Go+.