PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA BEAT (SURVEI PADA MAHASISWA DI KAMPUS A UNJ)
| Main Author: | LISDAWATI, EVI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/2245/1/Cover.pdf http://repository.fe.unj.ac.id/2245/2/Table%20of%20Content.pdf http://repository.fe.unj.ac.id/2245/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/2245/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/2245/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/2245/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/2245/7/Chapter%20IV.pdf http://repository.fe.unj.ac.id/2245/ |
Daftar Isi:
- PROMOTION EFFECTS ON THE DECISIONS TO PURCHASE HONDA BEAT (SURVEY : TO THE STUDENTS AT STATE UNIVERSITY OF JAKARTA). Diploma III of Marketing Study Program. Management Major. Faculty of Economics. State University of Jakarta. The purpose of this Scientific Paper is to knowing the correlation between both variables: promotion effects and the decision to purchase Honda Beat. The analysis methods is used in this paper is the bivariate correlation analysis and the collecting data methods is by literature review and questionnaire. The result of the analysis of this paper is the conclusion that the correlation between variables: promotion and the decision to purchase is stron, and direction( Correlation coefficient of 0.60 ) , while the coefficient of determination of 36 % . Keywords: Promotion, The Decision to Purchase