PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP REAKSI INVESTOR PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA SELAMA TAHUN 2010-2011
Daftar Isi:
- Hani Handayani, 2013: Influence Corporate Social Responsibility Disclosure to Investor Reaction at Listed Companies in Indonesia Stock Exchange in The Period of 2010-2011. State University of Jakarta. 2013 The purpose of this research was to study the significant effect of corporate social responsibility on investor reaction at listed companies in indonesia stock exchange in the period of 2010-2011. The method used is quantitative descriptive survey method with a descriptive and statistical analysis and regression approach. This research using the secondary data obtained from the reference center Indonesia Stock Exchange for the year 2010 to 2011. Variable X as the independent variable is the disclosure of corporate social responsibility is measured based on the total cost of the corporate social responsibility issued by the company. Meanwhile variable Y is proxied by investor reaction to abnormal return calculated using the market adjusted model. The sampling technique was conducted by random sampling . The attainable population in this research were all companies listed on the Indonesia Stock Exchange and disclose corporate social responsibility in the annual financial statements for the years 2010-2011 totaling 174 companies and the sample used by the table Isacc and Michael is 114 companies. The simple linear regression and resulted Ŷ=-0,155+0,006 X. The result of this research concluded that corporate social responsibility disclosure has significant effect on investor reaction with 0,209 significant value. The ability corporate social responsibility disclosure explain investor reaction of 4,37%.