PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN ANGGOTA PADA UNIT USAHA FOOD AND BEVERAGE DI KOPERASI KARYAWAN BANK SYARIAH MANDIRI JAKARTA PUSAT
Daftar Isi:
- ABSTRACT DIYAN FITRIA. The Influence of Service Quality and Price Perception on Member Satisfaction In Business Unit Food and Beverage at Cooperative Employees Bank Syariah Mandiri Central Jakarta. Faculty of Economics, State University of Jakarta. 2014 This study aims to identify and analyze the service quality, price perception, member satisfaction, and examines the influence of price perception of service quality and to the satisfaction of the members of the Business Unit Food and Beverage Employees Cooperative Bank Syariah Mandiri, Jakarta. This study was conducted over four months from March to June 2014. This research is a descriptive study using survey method. Collecting data using the technique of recording documents, interviews, observation and questionnaires using a total of 30 members of the cooperative respondents. From the test results the reliability values of member satisfaction 0.872, 0.838 to the quality of service, and 0.829 to price perception, therefore, is very reliable research instruments to be used. Analysis of the research data using multiple regression analysis based on multiple regressions by using SPSS 16.0 SPSS software has an equation Y = 24.943 + 0.255X1 + 0.287 X2 + 6.318. This equation indicates a positive direction between these three variables. Testing the hypothesis of t obtained yield was 4,375 to 4,469 variables to service quality and price perception variable, so it states that H0 is rejected at the 95% confidence level, meaning that there is positive and significant correlation between perceived service quality and price to the satisfaction of members. Determination coefficient value that obtained is 0,433, was obtained having the notion that the contribution of the effect of variable service quality and variable price perception of 43,3 % while the rest is explained by other factors that do not exist in this research model. Keywords: Service Quality, Price Perception, Member Satisfaction