PENGARUH COUNTRY OF ORIGIN TERHADAP MINAT BELI LAPTOP ZYREX (Survei: Customer Mentari Celluler)
| Main Author: | ROTUA, VENTY SARAROSE |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repository.fe.unj.ac.id/1766/1/Cover.pdf http://repository.fe.unj.ac.id/1766/2/Table%20of%20Content.pdf http://repository.fe.unj.ac.id/1766/3/Chapter%20I.pdf http://repository.fe.unj.ac.id/1766/4/Chapter%20II.pdf http://repository.fe.unj.ac.id/1766/5/Chapter%20III.pdf http://repository.fe.unj.ac.id/1766/6/Chapter%20IV.pdf http://repository.fe.unj.ac.id/1766/7/Bibiliography.pdf http://repository.fe.unj.ac.id/1766/ |
Daftar Isi:
- Country Of Origin Effect On The Purchase Intention Laptop Zyrex (Survey: Customer Mentari Celluler. Diploma III of Marketing Study Program. Faculty of Economics. State University of Jakarta. The purpose of this Scientific Paper is to knowing the correlation between both variables: Country Of Origin effects and Purchase Intention Laptop Zyrex. The analysis methods is used in this paper is the linier regresi analysis and the collecting data methods is by literature review and questionnaire. The result of the analysis of this paper is the conclusion that the linear regression between variables: country of origin and purchase intention is strong, significant, and in the same direction. Keywords: Country Of Origin, Purchase Intention