ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MINUMAN TEH KEMASAN TEH BOTOL SOSRO
Daftar Isi:
- Arief Prasetyo, 8215128585. The impact of Price, Product Quality, Promotion Toward Purchasing Decision Ready To Drink Teh Botol Sosro (study case in management undergraduate student) Faculty of Economics, State University of Jakarta. 2017 The purpose of this study was 1) to examine the effect and significance of price towards purchasing decision of Teh botol sosro 2) to examine the effect and significance product quality towards purchasing decision teh botol sosro 3) to examine the effect and significance of promotion towards purchasing decision of teh botol sosro. The object of this study was 235 undergraduate students of management, State University of Jakarta. The result of the study are 1) the price effects and significance towards pruchasing decision of teh botol sosro 2) product quality effects and significance towards purchasing decision of teh botol sosro 3) promotion efffects and significance towards purchasing decision of teh botol sosro. Keywords: Price, Product Quality, Promotion, Purchasing Decision