PENGARUH ANTARA MOTIVASI, PLACE ATTACHMENT DAN SIKAP TERHADAP NIAT MENGUNJUNGI KEMBALI KEBUN RAYA BOGOR
Daftar Isi:
- SITTA PUTRI QURROTUN NADIA, THE EFFECTS OF MOTIVATION, PLACE ATTACHMENT AND ATTITUDE TOWARDS INTENTION TO REVISIT BOGOR BOTANICAL GARDEN. Thesis, Jakarta: Study Program of Commerce Education, Faculty of Economics, State University of Jakarta, 2017. This research is conducted on visitors both within and around the environment Bogor Botanical Gardens (KRB), for six months from Januari 2017 to June 2017. The purpose of this study was to determine whether there is a positive and significant influence on the motivation (X1) towards intention to revisit Bogor Botanical Garden (Y), positive influence and significant place attachment (X2) towards intention of revisit Bogor Botanical Garden (Y), and positive and significant influence attitude (X3) towards intention to revisit Bogor Botanical Gardens (Y), on visitors both within and around the environment Bogor Botanical Garden (KRB). The research method used is survey method with quantitative approach. The sampling technique used is convenience sampling technique as many as 240 visitors. The resulting regression equation is Ŷ = 62,265 + 0.639X1 for the motivation variable, Ŷ = 48,159 + 0.853X2 for place attachment variable, Ŷ = 55,260 + 0.722X3 for attitude variable. Testing analysis by Kolmogorov Smirnov test with the test results can be known Asymp value. Sig intention of revisit Bogor Botanical Garden is 0,107, Asymp value. Sig motivation (X1) of 0,225, Asymp value. Sig place attachment (X2) of 0,265 and Asymp value. Sig. attitude (X3) of 0,403. Because the data has a significance greater than 0.05 then the data is inferred normal distribution. Classic cropping test using multicollinearity test and heteroscedasticity test showed no multicollinearity and heteroscedasticity problem, so it can be said that good and ideal regression equation can be fulfilled. Then t test and tcount 11,222> ttable 1,96 for motivation (X1), 13,953> ttable 1,96 for place attachment (X2), and 10,271> ttable 1,96 for attitude (X3). Thus, it can be concluded the result of t test calculation there is a positive and significant influence on the motivation (X1) towards intention to revisit Bogor Botanical Garden (Y), positive influence and significant place attachment (X2) towards intention of revisit Bogor Botanical Garden (Y), and positive and significant influence Attitude (X3) towards intention to revisit Bogor Botanical Gardens (Y), The coefficient of determination increased by 34,6% for motivation (X1), 45% for place attachment (X2), and 30,7% for attitude (X3).