HUBUNGAN ANTARA LINGKUNGAN FISIK (SERVICESCAPE) DAN PERSEPSI HARGA DENGAN KEPUASAN PELANGGAN ROPISBAK GHIFARI JALAN PEMUDA RAWAMANGUN PADA MAHASISWA PENDIDIKAN TATA NIAGA DI UNIVERSITAS NEGERI JAKARTA
Daftar Isi:
- AZIZ SUMARLIN, The Correlation between Servicescape and Price Perception with The Costumer Satisfaction Ropisbak Ghifari Rawamangun in The Commerce Education Student in State University of Jakarta. Study Program of Commerce Education, Faculty of Economics, State University of Jakarta. This research was conducted in The Study Program of Commerce Education Student in State University of Jakarta, for four months, starting from January 2017 to Juny 2017. The purpose of this study is to determine correlation between servicescape with costumer satisfaction and corelation between price perception with costumer satisfaction Ropisbak Ghifari in The Commerce Education Student in State University of Jakarta. The research method used is survey method with the correlational approach, population used are all student in The Study Program of Commerce Education in State University of Jakarta. The sampling technique used technique of Purposive sampling as many as 113 people. The resulting regression equation is Ŷ = 49,18 + 0,458