ANALISIS PEMASARAN CABAI MERAH KERITING DI DESA JONO OGE KECAMATAN SIGI BIROMARU KABUPATEN SIGI
| Main Authors: | Mariana, Mariana, Kassa, Saharia, Muis, Abd. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
AGROTEKBIS
, 2019
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| Online Access: |
http://jurnal.untad.ac.id/jurnal/index.php/Agrotekbis/article/view/15270 http://jurnal.untad.ac.id/jurnal/index.php/Agrotekbis/article/view/15270/11389 |
Daftar Isi:
- The purpose of this study was to determine the marketing channels of curly red chili, the margins obtained by each marketing agency in each marketing channel, the price received by the producers in each marketing channel and its marketing efficiency. This research was carried out in Jono Oge village, Sigi Biromaru sub district, Sigi district. Thirty three respondents from the population of 50 curly red chili farmers in Jono Oge Village were selected according to a simple random sampling technique while a tracing sampling technique was used to determine three trader respondents consisting of one collector at sub district level and two retailers at Palu city level, while five consumer respondents were purposively selected, so the total number of respondents were 41 people. The analysis showed that, the marketing channels of curly red chili in the study area were two channels: (i) Farmers à Collector à Retailers à Consumers; and (ii) Farmers à Retailers à Consumer. The total margin of marketing for curly red chilly obtained at the first channel was IDR 6,000 and that at the second channel was IDR 3,000. The portion of the price received by the farmers was 82.60%at the first channel and 86.36% at the second channel, so the largest portion received by the farmers is at the first channel. The efficiency was 3.04% at the first channel and 1.81% at the second channel suggesting that the first channel is more efficient.