PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT
Main Authors: | Keni, Keni, Callista, Callista |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Universitas Mercu Buana
, 2021
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Subjects: | |
Online Access: |
https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/9718 https://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/9718/pdf |