Food Hoarding Intention during Covid-19 in Indonesia: the Role of Government Regulation as Moderating Variable
| Main Authors: | Kristiningsih, Kristiningsih, Soebandhi, Santirianingrum |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Economics and Business Udayana University
, 2022
|
| Online Access: |
https://ojs.unud.ac.id/index.php/jmbk/article/view/75616 https://ojs.unud.ac.id/index.php/jmbk/article/view/75616/43548 |
Daftar Isi:
- The outbreak of Covid-19 in early 2020 has raised public anxiety because of the uncertainty about the impact of this outbreak. At the beginning of this outbreak, we often encountered unusual purchasing behavior. One of them is by hoarding food or buying basic needs in large quantities in anticipation of the possible impacts during the Covid-19 pandemic. Therefore, this study aims to analyze the effect of risk perception and the three components of Theory of Planned Behavior (TPB), namely: attitudes, subjective norms, and perceived behavioral control on individual intentions to hoard basic needs in order to understand individual responses to pandemic conditions. This study also adds government regulations related to Large-Scale Social Restrictions (PSBB) as a moderating variable. This study involved 194 respondents. The data obtained were then processed using the PLS-SEM method. The findings of this study indicate that food hoarding intention is influenced by risk perception and the three TPB components. Meanwhile, PSBB did not moderate the relationship between the three TPB components on food hoarding intention.
- Merebaknya Covid-19 di awal tahun 2020 telah menimbulkan kecemasan masyarakat karena ketidakpastian akan dampak dari wabah ini. Di awal wabah ini, sering kita jumpai perilaku pembelian masyarakat yang tidak seperti biasa. Salah satunya adalah dengan menimbun bahan pangan atau membeli bahan kebutuhan pokok dalam jumlah banyak sebagai antisipasi dari dampak yang mungkin terjadi selama pandemi Covid-19. Oleh karenanya, penelitian ini bertujuan untuk menganalisis pengaruh risk perception dan tiga komponen Theory of Planned Behavior (TPB), yaitu: sikap, norma subyektif, dan perceived behavioral control terhadap niat individu untuk menimbun bahan kebutuhan pokok guna memahami respon individu terhadap kondisi pandemi. Penelitian ini juga menambahkan peraturan pemerintah terkait dengan Pembatasan Sosial Berskala Besar (PSBB) sebagai variabel moderasi. Penelitian ini melibatkan 194 responden. Data yang diperoleh selanjutnya diolah dengan menggunakan metode PLS-SEM. Temuan penelitian ini menunjukkan bahwa food hoarding intention dipengaruhi oleh risk perception dan ketiga komponen TPB. Sedangkan PSBB tidak memoderasi hubungan ketiga komponen TPB pada food hoarding intention.