Pengaruh Public Relations dan Brand Image terhadap Intensi Membeli (Kasus: J.Co Donuts & Coffee)
| Main Authors: | Levina, Loudia, Chairy, Chairy |
|---|---|
| Format: | Book eJournal |
| Bahasa: | eng |
| Terbitan: |
Maranatha Christian University
, 2018
|
| Online Access: |
http://majour.maranatha.edu/index.php/jurnal-manajemen/article/view/1825 |
Daftar Isi:
- The purpose of this research is to investigate the influence of publicrelations activity and brand image on intention to buy, the case of J.CO Donnut &Coffe. The population of this study is students of Tarumanagara University who arealso consumers of this brand. Sample was drawn using convenience samplingmethod. Hypothesis was tested using regression analysis. The research resultshowed that public relation as well as brand image influence intention to buypositively and significantly.Keywords: Public Relations, Brand Image, Purchase Intention