Corporate Value: Persona pada Company Profile PT. Kereta Api Indonesia

Main Authors: Muhammad, Alfitra Maharindra, Prawiradiredja, Sanhari, Fitriyah, Irmia
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Fakultas Ilmu Komunikasi Universitas dr. Soetomo , 2018
Online Access: https://ejournal.unitomo.ac.id/index.php/jkp/article/view/843
https://ejournal.unitomo.ac.id/index.php/jkp/article/view/843/443
Daftar Isi:
  • Kereta Api Indonesia is a train state-owned holding(BUMN). They create meaning by company profile video using Youtube. Companny profile is a business that explain the companny thoroughly. What is meant is the companys value as well as the value of the products. Researches will also discuss about the content of the video and also provide a detailed discussion in this study. This research uses qualitative method, that is by analytical descriptive method by looking at video recording companny profile of Kereta Api Indonesia.Keywords: companny profile, train, corporate value