Strategies to improve weaving cloth production to support Betang Long House tourism in Sintang, West Kalimantan, Indonesia
| Main Author: | -, AMIN SETYO LEKSONO , S.Si., M.Si., Ph.D. |
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| Format: | Article PeerReviewed |
| Terbitan: |
, 2019
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| Online Access: |
http://repository.ub.ac.id/id/eprint/190006/ http://www.ijsrp.org/research-paper-1219/ijsrp-p9617.pdf |
Daftar Isi:
- Research on efforts to improve weaving cloth production to support Betang Long House tourism was conducted in Ensaid Panjang Village, Sintang, West Kalimantan, Indonesia. This study adopted a qualitative approach. A data collection technique was done through interviews, and direct observation. A series of in-depth interviews were conducted to explore all forms of individual or collective idea, perception and experience concerning potential of tourism and cloth woven development. The interviews were done with seven key persons, four men and three women. The selected informants were those who have knowledge, experience, cadence, position in the cultural context in which they live. With the knowledge criteria of the culture in which they live, the selected key persons were consisted of the head of weaving head (I1), an elder of weaving (I2), sub village chief (I3), chairman of village consultative body, a tribal chief (I4), an elders of Betang Long House (I5), former tribal chairperson (I6) and the Secretary of Tourism Office (I7). Result of deep interviewed was discussed in focused group discussion forums to form the strategic analysis. In making woven fabric there is no difficulty in obtaining raw materials and sales, however in terms of marketing and the fabric design process it is still lacking in innovation. For this reason strategies need to be developed include a) Guidance for innovating and diversifying woven fabric products to make accessories, caps, jackets, etc.; b) It is necessary to increase the role of traditional institutions to better support the ikat industry through fostering and establishing cooperation; c) Establishment of a tourism awareness group that can develop marketing of woven fabric products that is realized in the village regulation; d) Efforts to determine forest areas for the preservation of natural coloring plants