The Analysis Of Individual’s Behavioral Intention In Using Mobile Banking Based On TAM And UTAUT 2
| Main Author: | Safira, Jihan Enggar |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://repository.ub.ac.id/163711/1/JIHAN%20ENGGAR%20SAFIRA.pdf http://repository.ub.ac.id/163711/ |
Daftar Isi:
- Bank seem to a business that is really interested in using a system, in this case mobile banking, to enhance their effectiveness and efficiency in providing better services. However, the successful implementation of mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. The purpose of this research is to examine the factors that influence the behavioral intention of consumers to use mobile banking services. The proposed model has factors from the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT2). This research is a quantitative research and the data was collected using survey method, i.e. questionnaires. The respondents are 314 undergraduate active students from accounting department in Faculty of Economics and Business, Universitas Brawijaya. The research data and hypothesis are analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The research findings mainly indicate that behavioral intention to use mobile banking is significantly and positively influenced by perceived usefulness, social influence and facilitating conditions. In contrast, perceived ease of use and price value do not affect user’s behavioral intention to use mobile banking. Thus, it can be concluded that the higher perceived usefulness, social influence and facilitating conditions, the higher the effect toward intention to use mobile banking. This research also looks forward to provide Indonesian banks with applicable guidelines for effectively designing and implementing mobile banking system.