DECISION AND SATISFACTION ANALYSIS OF VISITORS BENTENG KUTO BESAK IN PALEMBANG
| Main Authors: | Nofiawaty, Novi, yulia hamdaini putri, yulia, Suhartini Karim, Suhartini |
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| Format: | Article PeerReviewed |
| Terbitan: |
Sriwijaya University
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| Subjects: | |
| Online Access: |
http://eprints.unsri.ac.id/7415/ |
Daftar Isi:
- Benteng Kuto Besak is quite strategically located in the downtown close to the wholesale market 16 Ilir and is right on the edge of Musi river and views of water vehicle traffic crossing under the bridge AMPERA. It becomes its own attraction for local residents and migrant communities to visit for a while. The purpose of this study a) To know the decision-making process of Kuto Besak visit. b) To determine the levels of satisfaction from the visitors of Benteng Kuto Besak. Sampling selection technique uses accidental sampling while data analysis use descriptive analysis and Importance Performance Analysis (IPA). The results showed 1) recognition process until the decision to visit Benteng Kuto Besak is obtained from friends. Many visitors traveled to eliminate boredom. Most visitors go on a trip with friends on weekends. Most visitors have traveled to Benteng Kuto Besak less than 5 times. 2) factors that should be maintained are the Museum of the traditional house (Limas) is clean, neat and it has beautiful collections of historical objects as well as the collection of cultural objects and others. Keywords: decision processes, customer satisfaction , Importance Performance Analysis (IPA)