MODEL INTEGRASI LINGKUNGAN BISNIS DAN STRATEGI BERSAING SEBAGAI PENENTU KINERJA KEUANGAN (STUDI PADA KERAJINAN SONGKET DI KELURAHAN 30 ILIR PALEMBANG)
| Main Authors: | Yuliani, Yuliani, Rasyid Hs Umrie, Rasyid |
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| Format: | Proceeding PeerReviewed application/pdf |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.unsri.ac.id/6087/1/15_IM_SEABC_H.M.A._Rasyid_Hs_Umrie.pdf http://eprints.unsri.ac.id/6087/2/Kover%2C_Daftar_Isi_Prosiding.pdf http://eprints.unsri.ac.id/6087/ |
Daftar Isi:
- This study aims to describe and analyze the effect of business environmental on competitive strategy and analyze the effect of competitive strategy on financial performance. A quantitative approach is applied in this study with survey method. The study was conducted in industry songket at Kelurahan 30 Ilir Palembang. The total respondent was 18 persons with convinience sampling technique. The method of analysis used inferensial technique. Research findings that internal environmental not significant to competitive strategy. External environmental has significant positive to competitive strategy while competitive strategy has significant positive to financial performance. Keywords: Internal Environmental, External Environmental, Competitive Strategy, Financial Performance