Cross-Selling’s Product Determination in the Context of Analytical CRM Based on Association Rules
| Main Authors: | Budiardjo, Eko K., Tama, Bayu Adhi |
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| Format: | Proceeding PeerReviewed application/pdf |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.unsri.ac.id/509/1/Cross_Selling_Product_Determination_in_the_Context_of_Analytical_CRM_Based_on_Association_Rules_rICT_ITB_2009.pdf http://eprints.unsri.ac.id/509/ |
Daftar Isi:
- Cross-selling’s product determination achieves through out an analysis of purchasing data by using business intelligence tools such as data mining. Data mining is part of Analytical CRM used to discover data pattern, while market basket analysis method with association rules technique are a data mining task used to discover the candidate of crossselling’s product combinations, based on frequent products in purchasing data.