Efektivitas Tagline #DijaminOri terhadap Brand Awarness E-Commerce JD.ID
| Main Authors: | Widyastuti, Dominica A.; Universitas Bakrie, Nugroho, Muhammad Rizky; Universitas Bakrie |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | ind |
| Terbitan: |
Program Studi Manajemen dan Program Studi Teknik Industri
, 2019
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| Subjects: | |
| Online Access: |
http://journal.bakrie.ac.id/index.php/JEMI/article/view/1836 |
Daftar Isi:
- This study aims to analyze the effectiveness of the #dijaminOri tagline used by JD.ID companies to establish their brand awareness. In testing this study a questionnaire was used with 10 items of statements distributed to 100 respondents. The sample used in this study were people who had seen the #DijaminOri tagline. The sample is done by purposive sampling method. In this study simple regression analysis was used. The results of this study indicate that the tagline has a very significant effect with a positive direction.