HOW TO ASSESS YOUR SUBORDINATES' CREATIVE POTENTIAL?THE DEVELOPMENT OF A COMPUTATIONAL MODELINGAND ITS IMPLEMENTATION IN CREATIVE INDUSTRY

Main Authors: Setiadi, Nugroho J., Boediprasetya, Agoestiana, Amaliawiati, Lia
Format: Proceeding application/pdf
Bahasa: eng
Terbitan: APMBA International Conference on Management and Business Science (AICMBS) 2014,Management Department, Faculty of Economics and Business University of Brawijaya , 2015
Subjects:
Online Access: http://repository.widyatama.ac.id/xmlui/handle/123456789/4598
Daftar Isi:
  • The desire to stimulate the creativity of the workers also lies on the manager. Sometimes managers often lose their way in to provide the levels of creativity for their subordinates, and often justify the method which it built in the personality of the workers. Understandably, to develop attitude, mental and creative behaviour is not easy. This study provides insights on how the potential creativity of a person is measured from the aspect of personal (personality) using software applications that help companies or the management in choosing employees, develop workers, and identify potential talent. This measurement was formulated in the form of index scale.The use of this computational modeling provides a clearer picture through the identification of worker‘s creative characteristics that forming the nature of changes.