Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara
| Main Authors: | Gultom, Dedek Kurniawan; Universitas Muhammadiyah Sumatera Utara, Ginting, Paham; Universitas Sumatera Utara, Sembiring, Beby KF; Universitas Sumatera Utara |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA
, 2014
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| Subjects: | |
| Online Access: |
http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/113 http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/113/pdf_11 |
Daftar Isi:
- The objective of the research was to find out and to analyze to what extent the influence of service marketing mix and service quality on students’ satisfaction in Management Study Program, Faculty of Economics, UMSU. The type of the research was an explanatory study. The result of the research showed that service marketing mix which consisted of product, location, process, people, physical evidence, and service quality which consisted of direct evidence, reliability, response, security, and empathy simultaneously had positive influence on students’ satisfaction, while the cost for education had negative influence.