The Effect of Electronic Word of Mouth, Message Source Credibility, Information Quality on Brand Image and Purchase Intention (Study on Xiaomi Indonesia Fansite)

Main Author: Atika
Format: Book
Terbitan: Fakultas Ilmu Administrasi Universitas Brawijaya , 2016
Subjects:
Online Access: http://fia.ub.ac.id:80/katalog/index.php?p=show_detail&id=998
Daftar Isi:
  • Penelitian ini bertujuan untuk mengetahui sejauh mana electronic word of mouth (eWOM) mempengaruhi brand image dan purchase intention.