The Effect of Electronic Word of Mouth, Message Source Credibility, Information Quality on Brand Image and Purchase Intention (Study on Xiaomi Indonesia Fansite)
Main Author: | Atika |
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Format: | Book |
Terbitan: |
Fakultas Ilmu Administrasi Universitas Brawijaya
, 2016
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Subjects: | |
Online Access: |
http://fia.ub.ac.id:80/katalog/index.php?p=show_detail&id=998 |
Daftar Isi:
- Penelitian ini bertujuan untuk mengetahui sejauh mana electronic word of mouth (eWOM) mempengaruhi brand image dan purchase intention.