Value Co-Creation Based on Customer Participation in Contributing Case Study in Ngalup Co-Working Space Company, Malang City
| Main Author: | Andaru, Rizka Kurnia |
|---|---|
| Format: | Book |
| Terbitan: |
Program Magister,Fakultas Ilmu Administrasi, Universitas Brawijaya
, 2019
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| Subjects: | |
| Online Access: |
http://fia.ub.ac.id:80/katalog/index.php?p=show_detail&id=8862 |
Daftar Isi:
- This research has a purpose to explore customers involvement in terms of value co-creation. Value co-creation is a value determinant of service-dominant logic that emphasizes both service-based and value-based exchange which is created by the actors in the company. This research focused on creating value between actors at Ngalup’s Co-working and its customers. Qualitative method with case-study approach issued in this research. Data collection is conducted by observing and interviewing three company’s customers.