Pengaruh E-Service Quality, E-Trust dan E-Customer Satisfaction terhadap E-Customer Loyalty: Survei pada Agen BRILink Bank BRI Cabang Malang Kawi
| Main Author: | Bimo, Gigih Ario |
|---|---|
| Format: | Book |
| Terbitan: |
Program Magister,Fakultas Ilmu Administrasi, Universitas Brawijaya
, 2018
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| Subjects: | |
| Online Access: |
http://fia.ub.ac.id:80/katalog/index.php?p=show_detail&id=7718 |
Daftar Isi:
- This study uses survey design with proportional random sampling technique that conducted on BRILink agents under the authority of the Bank BRI Malang Kawi Branch Office with respondents as many as 112 agents from 14 offices throughout Malang. The results of this study indicate that E-Service Quality Significantly influence E-Trust and E-Customer Satisfaction, and E-Customer Loyalty. Furthermore, E-Trust and E-Customer Satisfaction significantly influence E-Customer Loyalty