THE EFFECT OF SOCIAL COMMERCE CONSTRUCT AND BRAND IMAGE ON CONSUMER TRUST AND PURCHASE INTENTION (STUDY ON FUJIFILM_ID INSTAGRAM FOLLOWERS)
| Main Author: | Zamrudi, Zakky |
|---|---|
| Format: | Book |
| Terbitan: |
Program Magister,Fakultas Ilmu Administrasi, Universitas Brawijaya
, 2016
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| Subjects: | |
| Online Access: |
http://fia.ub.ac.id:80/katalog/index.php?p=show_detail&id=1015 |
Daftar Isi:
- In this digital era, company must adapt its business to fit with the consumer environment by using eCommerce.