ANALISIS PELAKSANAAN PELAYANAN PURNAJUAL KENDARAAN RODA DUA PADA PT. SABANG RAYA MOTOR JAMBI
| Main Author: | Sopini, Pupu |
|---|---|
| Format: | Article info eJournal |
| Terbitan: |
Universitas Batanghari
, 2012
|
| Online Access: |
http://journal.unbari.ac.id/index.php/JIP/article/view/27 |
Daftar Isi:
- Abstract Against the background of this research by the business activities to earn profit and provide satisfaction and willingness to consumers in its marketing, marketing strategy is crucial to be able to compete. One alternative marketing strategies that differentiate offerings from what is offered from competitors, both in terms of quality or service. In the market the two-wheeled vehicles must provide and provide after-sales service, the form of after-sales service provided can be shaped service parts, warranty, maintenance and repair it aims to meet customer satisfaction. This type of research is descriptive research with quantitative data collection tools in the form of direct interviews to PT.Sabang Motor Raya Jambi and questionnaires are distributed to consumers from PT.Sabang Motor Jambi Kingdom with a population of 45 people. The results of this study indicate that in the post-sale service provided by Motor Raya Jambi PT.Sabang to consumers are both based on the results of research conducted. Based on the results of these studies have an influence on post-sale service consumer buying interest, consumer satisfaction and consumer confidence in the products they buy. Keywords: Implementation of after-sales service