BRAND-GENERATED CONTENT (BGC) AND CONSUMER-GENERATED ADVERTISING (CGA) ON INSTAGRAM: THE INFLUENCE OF PERCEPTIONS ON PURCHASE INTENTION
Main Author: | Refi Salma Irelli |
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Format: | Bachelors Thesis |
Terbitan: |
Kewirausahaan
, 2019
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Online Access: |
https://digilib.itb.ac.id/index.php/gdl/view/40981 |
Internet
https://digilib.itb.ac.id/index.php/gdl/view/40981Lokasi
Koleksi | Perpustakaan Digital ITB |
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Gedung | Perpustakaan Institut Teknologi Bandung |
Institusi | Institut Teknologi Bandung |
Kota | KOTA BANDUNG |
Provinsi | JAWA BARAT |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |