BRAND-GENERATED CONTENT (BGC) AND CONSUMER-GENERATED ADVERTISING (CGA) ON INSTAGRAM: THE INFLUENCE OF PERCEPTIONS ON PURCHASE INTENTION

Main Author: Refi Salma Irelli
Format: Bachelors Thesis
Terbitan: Kewirausahaan , 2019
Online Access: https://digilib.itb.ac.id/index.php/gdl/view/40981

Internet

https://digilib.itb.ac.id/index.php/gdl/view/40981

Lokasi

Koleksi Perpustakaan Digital ITB
Gedung Perpustakaan Institut Teknologi Bandung
Institusi Institut Teknologi Bandung
Kota KOTA BANDUNG
Provinsi JAWA BARAT
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