BRAND-GENERATED CONTENT (BGC) AND CONSUMER-GENERATED ADVERTISING (CGA) ON INSTAGRAM: THE INFLUENCE OF PERCEPTIONS ON PURCHASE INTENTION

Main Author: Refi Salma Irelli
Format: Bachelors Thesis
Terbitan: Kewirausahaan , 2019
Online Access: https://digilib.itb.ac.id/index.php/gdl/view/40981
Description not available.