BRAND-GENERATED CONTENT (BGC) AND CONSUMER-GENERATED ADVERTISING (CGA) ON INSTAGRAM: THE INFLUENCE OF PERCEPTIONS ON PURCHASE INTENTION
Main Author: | Refi Salma Irelli |
---|---|
Format: | Bachelors Thesis |
Terbitan: |
Kewirausahaan
, 2019
|
Online Access: |
https://digilib.itb.ac.id/index.php/gdl/view/40981 |
Description not available. |