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DAMPAK UTILITARIAN VALUE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION

Main Authors: Wulanjani, Harimurti, Derriawan, Derriawan
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: Economic Faculty, Attahiriyah Islamic University , 2017
Online Access: http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/42
http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/42/31
ctrlnum article-42
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="en-US">DAMPAK UTILITARIAN VALUE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION</title><creator>Wulanjani, Harimurti</creator><creator>Derriawan, Derriawan</creator><description lang="en-US">This research was conducted in the Restaurant area of Taman Kencana Bogor Restaurant with a view to determining whether the attribute Experiential Marketing and Food Quality on Customer Satisfaction, which in the end as a determinant Revisit Intention Customers in Region Restaurants Taman Kencana Bogor. The method used is a descriptive quantitative method, samples of this study were 200 respondents as the basic criteria for SEM, all the respondent collected by purposive sampling. These results indicate that the variable Experential Marketing and Food Quality has a positive and significant impact on Customer Satisfaction, as well as variable Experiential Marketing, Food Quality and Customer Satisfaction after testing has a positive and significant effect on the variable Revisit Intention. Keywords: revisit intention, experiential marketing, food quality, customer satisfaction</description><publisher lang="en-US">Economic Faculty, Attahiriyah Islamic University</publisher><date>2017-06-23</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Journal:Article</type><type>File:application/pdf</type><identifier>http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/42</identifier><identifier>10.36226/jrmb.v2i2.42</identifier><source lang="en-US">Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT; Vol 2 No 2 (2017); 121 - 130</source><source>2581-2165</source><source>2527-7502</source><language>eng</language><relation>http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/42/31</relation><rights lang="en-US">Copyright (c) 2017 Harimurti Wulanjani, Derriawan Derriawan</rights><rights lang="en-US">http://creativecommons.org/licenses/by-nc/4.0</rights><recordID>article-42</recordID></dc>
language eng
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
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File
Journal:eJournal
author Wulanjani, Harimurti
Derriawan, Derriawan
title DAMPAK UTILITARIAN VALUE DAN EXPERIENTIAL MARKETING TERHADAP CUSTOMER SATISFACTION DAN REVISIT INTENTION
publisher Economic Faculty, Attahiriyah Islamic University
publishDate 2017
url http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/42
http://jrmb.ejournal-feuniat.net/index.php/JRMB/article/view/42/31
contents This research was conducted in the Restaurant area of Taman Kencana Bogor Restaurant with a view to determining whether the attribute Experiential Marketing and Food Quality on Customer Satisfaction, which in the end as a determinant Revisit Intention Customers in Region Restaurants Taman Kencana Bogor. The method used is a descriptive quantitative method, samples of this study were 200 respondents as the basic criteria for SEM, all the respondent collected by purposive sampling. These results indicate that the variable Experential Marketing and Food Quality has a positive and significant impact on Customer Satisfaction, as well as variable Experiential Marketing, Food Quality and Customer Satisfaction after testing has a positive and significant effect on the variable Revisit Intention. Keywords: revisit intention, experiential marketing, food quality, customer satisfaction
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institution Fakultas Ekonomi Universitas Islam Attahiriyah
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library Jurnal Riset Manajemen dan Bisnis FE-UNIAT
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collection JURNAL RISET MANAJEMEN DAN BISNIS (JRMB) FE-UNIAT
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subject_area Organization and Management/Organisasi dan Manajemen di Bidang Ilmu Sosial
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province DKI JAKARTA
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