BUSINESS STRATEGY OF PT MONANG SIANIPAR ABADI (MSA) CARGO SOEKARNO HATTA CENGKARENG IN 2015
| Main Authors: | Setiawan, Agus; STMT Trisakti, Jenenissa, Jenenissa; STMT Trisakti |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
STMT Trisakti
, 2016
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| Subjects: | |
| Online Access: |
http://library.itltrisakti.ac.id/jurnal/index.php/JMBTL/article/view/81 http://library.itltrisakti.ac.id/jurnal/index.php/JMBTL/article/view/81/pdf_57 |
Daftar Isi:
- PT Monang Sianipar Abadi (MSA) Cargo is freight forwarding company that serve in shippinggoods domestically and internationally, customs clearance and imported warehouse sales orwarehousing. MSA Cargo has some branches that focus more on import division to increaseimported warehouse space. The objective of this study is to find out the exact business strategyof this company by using SWOT analysis method. The result of the study shows that thecompany strategy is horizontal strategy. This strategy is gained from 2 SWOT matrix methods,which are IE matrix and SPACE matrix whose data are produced from the result of IEevaluation Matrix with the internal factor of (3.01) and the external factor of (2.98) for IEmatrix data and for SPACE matrix, the data are gained from IE evaluation matrix balancedtotal with the horizontal X axis of (0.63) and vertical Y axis of (0.84). Therefore, by using theintegration of horizontal strategy, the company will have a big control of the competitorcompanies.