Paracrisis and Social Media: A Social Network Analysis of Hashtag #uninstallbukalapak on Twitter
| Main Author: | Damayanti, Acniah; Universitas Gadjah Mada |
|---|---|
| Other Authors: | This research is funded by research grant provided by the Department of Communication Science, Faculty of Social and Political Sciences, Universitas Gadjah Mada |
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Universitas Muhammadiyah Yogyakarta
, 2020
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| Subjects: | |
| Online Access: |
https://journal.umy.ac.id/index.php/jkm/article/view/7654 https://journal.umy.ac.id/index.php/jkm/article/view/7654/5220 https://journal.umy.ac.id/index.php/jkm/article/downloadSuppFile/7654/1211 |
Daftar Isi:
- Social media has become a double-edged sword for crisis management. It poses both opportunities and challenges. One of the challenges is that social media themselves could risk the organization by generating crisis-threat and amplify it. This crisis-threat is termed as paracrisis, and #uninstallbukalapak is an example of paracrisis. The Twitter public created this hashtag as a response to Achmad Zaky’s, the CEO, tweet that allegedly criticized the incumbent presidential candidate. Using the exploratory Social Network Analysis method, this research investigated the formation of #uninstallbukalapak paracrisis by identifying the most influential actors in the network discussion of #uninstallbukalapak on Twitter and investigated what topics were in the discussion. This research found that the most influential actors in the network of #uninstallbukalapak were @achmadzaky, @bukalapak, and @jokowi. Topics mainly discussed were mistake attribution to Achmad Zaky, the association of #uninstallbukalapak hashtag with presidential candidate support, and also the expression of public support to Achmad Zaky and Bukalapak.